The Womb
The Womb conducted an extensive survey in India, studying the changes in consumer motivations and behaviour during the 2020 COVID lockdown. They wanted to share their findings with their clients and other stakeholders. But who really has the time to read detailed reports, right?
So we narrativised the findings by making individual consumers a spokesperson for each cohort. Their lockdown journeys and stories were shared far and wide.
TEAM CREDITS
Client: The Womb
Agency: The Womb
Writer(s): Multiple
Creative Producer: Deeptarko Chowdhury
Art Direction: Shalini Roy, Raaj Dutta, GunPowdah Art
Animation: Deeptarko Chowdhury, Shalini Roy, Dip Kundu
Editing/Compositing: Deeptarko Chowdhury
Sound Design: Deeptarko Chowdhury
Music: Erik Satie, Deeptarko Chodhury
Voice Over: Madhurima Ghosh, Bijoy Singho, Varsha Gosalia, Aamir
The Househelp
The Blue Collar Worker
The Homemaker
Young Adults
Music & Lyrics – Written, Composed, Performed & Produced by Deeptarko Chowdhury
Video Editing – Deeptarko Chowdhury
White Collars
Music – Composed, Performed & Produced by Deeptarko Chowdhury
Animation & Video Editing – Deeptarko Chowdhury
Small Business Owners
