Adani Realty
Primo Identity Number is a special card which gives Adani’s empanelled real-estate dealers access to exclusive benefits at their sites. No double booking, no client poaching, priority entry, special discounts and much more.
Old-school dealers, resistant to change were eventually won over with a successful WhatsApp video campaign. When it comes to a consumer base that grew up on movies, nothing hits home like relatable, iconic Bollywood references.
TEAM CREDITS
Client: Adani Realty
Agency: 0101 Today
Writer(s): Shiva Verma, Deeptarko Chowdhury
Art Direction: Raaj Dutta
Character Design: Raaj Dutta
Illustration: Raaj Dutta
Animation: Deeptarko Chowdhury
Editing/Compositing: Deeptarko Chowdhury
Sound Design: Deeptarko Chowdhury
Voice Over: Kalpan Mitra, Sutirtho Majumdar, Deeptarko Chowdhury
Damini Parody
Munna Bhai Parody
Deewar Parody
Andaz Anna Anna Parody
